STRENGTH
Excperienced Operations Team

Our team comprises of people with high levels of experience and background in Hospitality, Services and Operations.

Well-Equipped R & D Division

The constant efforts of R & D at our HQ ensures the development of new product lines and modifications from time to time.

Continually Upgraded Product Lines

Due to the R & D support and development of new product lines, you can be sure that there will be something new coming up every now and then at your store.

A Wide Range Of Menu Line

The extension of the menu line comprises of the affirmation of the fact that the menu line is qualifying the business model to be above the basic café to a fully fledged restaurant.

In-house Training Center

The in-house training provides with the advantage of keeping the network constantly updated and upgraded on all fronts of operations.

Continuous development and support – The training and operations support also provides with the advantage of being constantly ready for-moving ahead I business.

Experience Of Turn Key Projects

The Company has tied up with the leaders for consulting znd technical support which gives the advantage of carrying out complete turnkey projects for all its franchises.

Expertise In Corporate Catering

A lot of business comes through the catering and corporate ordering where Uniquebrew Café provides with the corporate catering and bulk order management ability to business models ‘B’,’C’ and ‘D’.

Weakness
Late Foray Into The Business

A major weakness has been the delay in the beginning of a full blown franchise model and plan which gave many other sub standard operations a wide gap of advantage.

Opportunities
Ready Target Audience

The Indian consumer retail market is currently world’s 3rd largest market just behind USA and China and it is expected that if will surpass both of them and emerge as the Global No. 1 market by 2020 which means that there is a ready target audience for any and every business in India.


Large Potential Market

The very dimensions of the Indian market and its variety provides with a very detailed roll out of all the various models.


Ready Target Audience

The Indian consumer retail market is currently world’s 3rd largest market just behind USA and China and it is expected that it will surpass both of them and emerge as the Global No.1 market by 2020 which means that there is a ready target audience for any every business in India.


Large Potential Market

The very dimensions of the Indian market and its variety and multiplicity provides with a very detailed roll out of all the various models.


Demand v/s Supply Gap

The demand both actual and latent is huge but the supply is limited, another major aspect is the lack of penetration in the real markets of India, the small towns where the spending power lays unattended. Franchising enables UBrew to reach places where no other brands can possibly plan a roll out in the foreseeable future.

Threats
Competition From Unorganized Masses

With great potential comes great disturbance, here the disturbance is the threar posed by small and medium business that are already functioning on the basis of the favoritism factor surrounding them as they are themselves really present for a long period of time around in the market.

Product

Uniquebrew Café product mix constitutes a wide range of products that appeal primarily to Indian coffee and snack lovers. Products have a decided indian taste to it – be it food or coffee. Most of the eatables have been adopted to meet the Indian taste buds like Veg.Masala sandwich, Paneer tikka sandwich etc. Thus we have been trying to capture the Indian taste along with classic coffee. The best selling item in summer is frappe, which is coffee and ice cream blended together. The young people favor it. In winter it is cappuccino. Our merchandising plan includes funky stuff like t-shirt,mugs etc.

Price

Considering that Uniquebrew Café knows its major customer lies in the bracket of 16 to 60. We have tried to derive a policy whereby we can satisfy all its customers. The price for a cup of coffee ranges from Rs. 30 to Rs 300. From the time we first started our operations , there have been only minor changes in the pricing policy of Uniquebrew Café. The changes have been more due to the taxation and location than anything else.

PLACE

The strategy of Uniquebrew Café is to open its various Café models in the vicinity of High Street / Family Entertainment Centers; near Colleges etc. this gives the advantages of the word of mouth marketing’s effectiveness to the maximum degree.

Promotion

Uniquebrew Café has plans for 360-Degree involvement in all the areas of serious consumer passion like:

TELEVISION

A Television marketing strategy covering local television channels of cities having regular advertisement slots Tie-ups and Co-Branding; Besides that Uniquebrew Café has also tied up with a lot of the youth brands. The marketing is done keeping in mind the focus of the youth in the particular city / town in consideration.

Sales Promotion

Uniquebrew Café has its own version of branded Consumer Card knows as the “UniQard” which gives the customers a choice to be able to visit more and pay less at their favourite Café.

Process

The ordering and delivery process is kept with full service at UBrew for all the business models.